Brief Imagine Rossignol new product or service based on one of the 17 Sustainable Development Goals (SDG) of the United Nations. Create a brand book showcasing the new product or service.
Type Fictional project
Year 2022
In the continuity of a brand that promotes "chic sport” and technicality, Rossignol would launch the “96” range, a return to Rossignol's roots, a return to the golden age of the brand. It combines elegance, technicality and durability, while highlighting French know-how and excellence. The number 96 refers to 1996, the year when Rossignol launched into ski wear.
Style is at the heart of this new range, both sporty and refined. With 96, Rossignol brings its legendary outfits up to date.
The 96 range focuses on the technical innovation of its products: the combination of low-tech through the use of natural materials, and high-tech in the way of exploiting the virtues of these materials to the full. Besides, all products in the range come with a lifetime guarantee. 96 is thus a range that is both innovative and respectful of the environment.
Produced in France, the 96 range benefits from the expertise of French craftsmen. It is a premium range, seasonal and relatively exclusive as it is manufactured in small quantities. 96 enables Rossignol to move upmarket.
